Overview
Greatlakes Freight & Transport (GFT) required a major upgrade to their outdated website to better showcase their extensive freight forwarding and logistics services across Eastern Africa. The goal was to strengthen their digital and social media presence while improving SEO rankings.
The Challenge
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• Low website traffic from target audiences
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• Insecure website, vulnerable to cyberattacks
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• Limited visibility on LinkedIn and other digital platforms
The Solution
Our approach combined the latest tools and technologies in digital marketing to reach GFT’s target audience and drive measurable results.
Website, Content & SEO
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• Developed a premium website using WordPress, Elementor, and Bootstrap
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• Created engaging content and visuals using Adobe Creative Suite and Canva Pro
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• Implemented SEO strategies with Google Search Console
Social Media Strategy
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• Attracted new customers and expanded into overseas markets
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• Built loyalty and trust in the brand
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• Enabled real-time customer engagement
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• Promoted GFT services through targeted campaigns
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• Drove traffic back to the GFT website
The Impact
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• A modern, professional website positioned GFT as a thought leader in the freight and logistics industry
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• Website traffic increased by at least 30% within the first 3 months post-launch
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• Brand awareness and engagement on social media grew by 50% within 6 months
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• Consistently generated an average of 15 qualified leads per month through online advertising and email marketing
Link: greatlakesfreight.com